VIDEO MATERIALS AS A MEANS OF PROMOTION AND ADVERTISING OF THE FIELDS OF STUDY
 
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1
Faculty of Fundamentals of Technology, Lublin University of Technology, Nadbystrzycka 38, 20-618 Lublin, Poland
2
Department of Enterprise Organization, Faculty of Management, Lublin University of Technology, Nadbystrzycka 36, 20-618 Lublin, Poland
3
Student of Lublin University of Technology (Technical and Information Education field of study), Nadbys-trzycka 38, 20-618 Lublin, Poland
Publication date: 2016-09-01
 
Adv. Sci. Technol. Res. J. 2016; 10(31):274–280
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ABSTRACT
In this paper there were presented some information about marketing and advertisement in the aspect of acquiring customers-candidate for studies with the help of the film as a tool of this kind of action. The paper also shows the results of the survey research and their analysis in the scope of expected features which will be characteristic, according to the respondents, for above-mentioned transfer tool.